Members of the St. Agatha News School (TNS) broadcast media staff are assisting Phalanx Family Services and its partner agencies to improve its online presence. Phalanx understands that increasing its visibility is essential, especially now that COVID-19 has changed how people interact.
Recently, TNS began conducting staff interviews, creating videos. Theresa Freeman, Misty Lemon, Bill Roberts, Lesley Chatman are among several Phalanx staff members now immortalized on video. They braved the camera and learned to read from a teleprompter to share information about the services provided at Phalanx. Videotaped interviews will continue to inform the community of Phalanx’s services and mission.
Earlier this year, the Free COVID Vaccination website was launched to encourage the community to be vaccinated. The theme “Protect Together with Vaccines” informs the public of the importance of taking the shot. It unpacks the facts and strives to dispel myths. It invites the community to schedule a vaccination or COVID-19 test by phone or online. There are also informative blog posts written by TNS reporters and interns.
The site was built and is maintained by Frackle Media, a TNS partner. New posts are frequently added, and as the landscape of the pandemic changes, Free COVID Vaccination’s content will reflect the current data provided by health experts at the Centers for Disease Control (CDC) and Federal Drug Administration (FDA).
In conjunction with the vaccine website, the graphic designers at TNS created a series of advertisements to be used on websites and social media.
These are but a few of the projects in Phalanx’s push to build their digital footprint. Most everyone working at Phalanx Family Services will likely come in contact with TNS team members as they work to facilitate forwarding the agency’s message to the community it serves and beyond.
Written by Cathy Milne-Ware