Amazon has ended its restaurant delivery partnership with GrubHub and named Uber Eats as its official provider for Prime members in the United States. The transition, confirmed this week, marks a significant realignment in the competitive U.S. food delivery market, where Amazon had previously integrated GrubHub—owned by Just Eat Takeaway—into its Prime benefits ecosystem. Under the new arrangement, Prime subscribers will gain access to Uber Eats ordering directly through Amazon’s platform, with promotional incentives expected to accompany the rollout. The shift follows Uber’s earlier acquisition of Delivery Hero’s Taiwan operations and reflects its expanding global delivery footprint.
The decision carries implications for all three companies. For GrubHub, losing Amazon’s Prime integration removes a high-visibility channel for customer acquisition as the Chicago-based aggregator navigates intensifying competition from DoorDash and Uber Eats. For Uber, the partnership offers access to Amazon’s vast Prime membership base, potentially accelerating order volume and subscription conversions. Amazon, meanwhile, gains a delivery partner with broader logistics infrastructure and a larger U.S. restaurant network. Analysts note that the deal underscores Amazon’s strategy of outsourcing non-core services to specialized platforms while preserving Prime’s value proposition. Neither Amazon nor GrubHub disclosed financial terms. Uber Eats said the integration would begin rolling out to Prime members in the coming months, with full availability expected by year’s end.
Independent reporting synthesized from primary wires and global correspondents.