Adobe unveiled a suite of artificial intelligence agents and creative tools across Photoshop, Premiere, and Firefly at its annual MAX conference, marking a significant expansion of generative AI within its flagship software lineup. The company said the new AI agents can automate multi-step editing workflows, assist with video assembly in Premiere, and generate and modify images directly within Photoshop. Adobe positioned the updates as productivity enhancements intended to reduce repetitive tasks for creative professionals, with the tools rolling out to subscribers in stages over the coming months.
The announcement also included a new prototype builder in Firefly, a direct challenge to Figma's dominance in collaborative interface design. Adobe said the tool will allow teams to move from concept to interactive prototype using generative prompts, integrating design and production workflows within a single ecosystem. The move signals Adobe's intent to defend its creative software market share as rivals embed AI capabilities more deeply into their platforms. Adobe did not disclose pricing details for the new features, and analysts noted that adoption will depend on how reliably the agents perform on complex, professional-grade projects.
Independent reporting synthesized from primary wires and global correspondents.