Toy retailers are reporting a strong Christmas season, with squishy collectibles and building sets driving sales growth. Industry data shows the sector has recorded a bumper year so far, as demand for tactile, hands-on products outperforms other categories. Retailers say squishy toys, which appeal to children seeking sensory play, and construction sets, which encourage creative assembly, have emerged as the season's most sought-after gifts. The trend marks a shift toward physical play products at a time when many families are reassessing their children's relationship with digital devices.
The sales surge comes as debate intensifies over screen time and tech connectivity in children's lives. Advocates for traditional toys argue that tactile products support developmental skills and offer a counterweight to device-based entertainment, while critics caution that the discussion often oversimplifies children's media habits. Toy manufacturers have taken note, positioning building sets and collectibles as screen-free alternatives in their holiday marketing. Analysts say the coming weeks will determine whether the momentum carries through the peak shopping period, with retailers watching inventory levels closely amid continued uncertainty over consumer spending.
Independent reporting synthesized from primary wires and global correspondents.